Where magazines and digital meet
and have a fun time together.
I’m happy to see that my selection for the SPD 47 Awards “My Favorite Magazine” series was featured on the site yesterday — you’ll find it here. The magazine I chose to spotlight is Brutus, and although I can’t say that it’s really my favorite magazine, it’s certainly one that I really appreciate, and I wanted to make a point of spotlighting a Japanese title.
Here’s the text I submitted:
When I first moved to Japan over 10 years ago and started digging into the Japanese magosphere, Brutus was one of the first titles I latched on to, and it introduced me to the idea of entire issues that focus on a theme. Sure, this wasn’t a new notion, but it was interesting to me how so many of Japan’s culture magazines used this, and how these themes really ended up touching on sections beyond the feature well. Brutus continues to do this, and although I won’t check out every issue, I will pick it up if it’s a topic I’m interested in, like the current issue’s “Mellow Out” theme, which points us to some of Japan’s best spots to take in a coffee or drink, accompanied by a soothing soundtrack. It was also one of the first mainstream magazines I encountered that regularly included beautiful inserts using a different paper stock in the current issue, it acts as a pull-out guide to the featured spots.