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This article was posted on November 23, 2011 under the category New Releases, Print, and covers the following topics: Kilimanjaro, Matter.
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Matter is a new biannual print magazine that is set to launch at the end of the month, that bills itself as a “technology, style, and conceptual art title.” It’s from the studio behind Kilimanjaro magazine, and this time it is positioning its new title as “the first art and style publication to examine [high-end design and culture] through the lens of modern technology.” I’m not quite sure what this means, but I’m intrigued.
I do find fault with their PR though. I received an email that was nothing more than a JPG image (below) with all of the explanatory text, which I think is rather silly — even the link to their website is only shown on this image. The only workable link in the message is for their email address (to get more info), which is the same one the message was sent from. I hope their “modern technology” lens is a bit sharper inside the magazine.
The inaugural issue of Matter will hit newsstands on November 29, and if it’s like Kilimanjaro, you should be able to order it online as well.
Update: Following this post going up, I was contacted by the magazine, and it was explained to me that this initial mailing (in the form of a JPG) was only meant to create awareness and to encourage those sites interested in coverage to get in touch for more details (text, images from the magazine, etc.) Fair enough, but it still feels like a strange marketing strategy to me (the use of a JPG with text). But I am truly interested in this magazine, which is why I covered it here.