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This article was posted on September 15, 2011 under the category News, Print, and covers the following topics: MEN'S TOKYO, Monocle, Monocle Cafe, MONOCLE24, Yurakucho Hankyu.
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Monocle magazine continues to expand, with the first Monocle Cafe set to open in Tokyo — at Yurakucho Hankyu MEN’S TOKYO — on October 15. And if that wasn’t enough, 2 days later (October 17) will see the launch of the magazine’s 24-hour web radio service, MONOCLE24.
I may have a love-hate interest in Monocle in terms of its content, but I am a huge fan of the overall design and branding of the company, as well as its spinoff projects.
Here’s a video trailer for the new issue (No. 47, October).
Update: Here are more details on the Monocle Cafe in Tokyo, from a press release.
Global affairs magazine MONOCLE is set to launch the Monocle Cafe at Yurakucho Hankyu Men’s Tokyo on 15th October. This is Monocle’s first cafe in the world.
“We’ve long been interested in doing a cafe and are excited by the prospects of doing something with such a talented team in Tokyo. We want the Monocle cafe to offer the best tastes and experiences found on our editors’ travels and this means great coffee, cosy classic dishes and excellent desserts,” says Tyler Brûlé, MONOCLE’s editor-in-chief.
The Monocle cafe links to the Monocle Shop, and also all back numbers are available. Operated by Transit General Office, and its coffee produced by Eiichi Kunitomo, a barista of Omotesando Koffee.