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The other day I posted an aside about The Atavist and the images it was using to promote the app (I quickly got my answer), and I really am excited about the upcoming app — it launches this Wednesday — but after reading a piece in this week’s Bloomberg Businessweek, I’m even more excited.
See, not only is this launch just about The Atavist and what it means in terms of selling long-form journalism, but it will also be accompanied by licensing of the publishing software that was created for the app. From the Businessweek story:
The Atavist has build a content management system, dubbed Periodic Technology, that allows editors to build multimedia narratives, design layouts, and then, with one step, publish across multiple platforms. It currently formats content for iPhones, iPads, and Kindles, and will soon serve Android devices as well.
And something to make indie publishers happy:
To date, tablet-only publishing has been the playground of the rich; billionaires Rupert Murdoch and Richard Branson are launching tablet ventures. [Atavist founder Evan] Ratliff plans to license his technology and lower the barrier to entry for small publishers. He hasn’t set the license fee yet but says it will be cheaper for indie publishers than creating an app from scratch. “This is a very easy way for small publishers to start doing this,” says Ratliff. “You don’t have to have millions of dollars.”
You can get in touch now if you’d like more details on the platform.